Introducing Flexion
Flexion takes the best in games and distributes them more widely. With Flexion developers extend their reach with no upfront costs and little effort. There is almost no risk and there’s little investment so the return is excellent. Flexion offers a service to extend the reach of a game, providing both technical input and marketing to drive increased revenue and wider audiences.
User acquisition is a major part of Flexion’s service. As regulatory oversight and platform initiatives on user privacy become more onerous, it is increasingly difficult for developers to guarantee a return from marketing spend. Flexion has invested in influencer marketing and multiple platform relations, offering a next generation approach to building game audiences.
Operating as a bridge between developers, platforms, audiences and influencers, Flexion enhances game experience for users and revenue performance for the others. Everyone wins.
The games market
Although significant change is predicted in the games industry, it remains a huge market and continues to grow. Demand for Flexion’s services is likely to continue to boom.
- Revenue in the mobile games market is projected to reach US$286.50 billion in 2023.
- Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 7.08%, resulting in a projected market volume of US$376.70 billion by 2027.
- The number of users is expected to reach 2.32 billion by 2027.
- User penetration will be 25.1% in 2023 and is expected to rise to 29.2% by 2027.
- China will be the largest source of revenue, predicted at US$82 billion in 2023.
- The average revenue per user (ARPU) in the mobile games market is projected at US$148.80 in 2023.
Source: Statista
Our management team
A pioneer and entrepreneur in gaming who leads Flexion, day to day. Jens has a great deal of experience, having previously worked for games companies and content aggregators.
Niklas joined Flexion in 2014 to build up the finance team, bringing 15 years of experience within banking, fund management and start-ups in London and Dubai.
Per has more than 15 years of hands-on experience as a problem solver in the web and mobile start up space. He has built Flexion's organisation from the beginning, setting up and recruiting for offices in London and Budapest.
Founder of the Düsseldorf-based influencer marketing agency acquired by Flexion in 2022, Adrian is in the vanguard of new user acquisition models for game developers and platforms.
Media requests
We’re always happy to help press and bloggers with quotes, comments, news and contributed articles.
Our experts can help with stories on:
- The game business
- The technology behind games
- Alternative and direct markets for games
- Building audiences and revenue for game developers
- Using influencers to promote games
- Working with game platforms and app stores
Get in touch with
Scott Johnston
Media requests
We’re always happy to help press and bloggers with quotes, comments, news and contributed articles.
Our experts can help with stories on:
- The game business
- The technology behind games
- Alternative and direct markets for games
- Building audiences and revenue for game developers
- Using influencers to promote games
- Working with game platforms and app stores
Get in touch with
Scott Johnston
What developers say
“It always feels like they have our backs. That makes sure we maximise revenue while adding new audiences.”
“Flexion’s know-how about how these markets work helped us breathe new life into Gods and Glory.”
“The alternative app stores add to the game’s success, helping us reach a wider audience on other devices.”
